WHAT IS THE BEST FILLING FOR A DUVET?

Written by Sandro Lonardi in Silk on August 2, 2012

How many different types of filling do you know of? 2? 3? 4? Today, we will analyze the three most common ones and then present you with a new, revolutionary filling type for your duvet that people already love.

DOWN / FEATHER FILLED DUVET

• Made from the feathers of duck or geese,
• The most traditional duvet filling in Europe,
• Very fluffy and thick,
• Keeps the body very warm,
• Not very much breathable.

MAN MADE FILLED DUVET

• Man made fibers like polyester can be used to fill duvets,
• This duvet filling type is better if you suffer from allergy or asthma,
• Bacteria and dust mites are less in a man made duvet filling,
• Very low breathability, as the fibers don’t allow air to respire.

SILK FILLED DUVET

• Characterized by being much thinner than traditional ones,
• Silk filled duvets are made with the natural fiber that has healthy benefits like actively fighting bacteria,
• Silk duvet are hypoallergenic and asthmatic friendly so you won’t wake up sneezing or itching,
• Regulate the temperature you won’t wake up overheated and sweating.

SILKFX™ FILLED DUVET

• SilkFX™ is a new, innovative natural fiber used to fill a duvet,
• Many are already switched to this new filling because is even healthier than normal silk,
• A great plus is its ability of being washed in the comfort of your house with a typical washing machine,
• Silk natural benefits combined with technology give you the perfect sleeping environment.

CONCLUSION

Everybody has personal preferences. You might prefer the fluffiness of a feather duvet or the smoothness of silk on your skin, but if you want a healthy and natural environment only a duvet filled with silk, or, even better SilkFX™ can you get the safety and health that you want for youself and the people you love.

A good mattress helps you do what?

How to find out what your consumer wants

David Perry -- Furniture Today, April 17, 2008

It is the magic question, a single, simple question that helps consumers unlock the secret to a happier, more fulfilled life. And, best of all, the consumers supply the answers to that question themselves. All they need is a little prompting. 

Kurt Ling, president of Customer Kinetics, a customer experience firm, is a veteran focus group researcher. He has a comfortable, easy-going manner when he conducts focus groups, one that helps consumers relax and share their thoughts with him. His whole demeanor encourages frank, open responses from consumers — and that is what he gets.
He showcased his skills last fall with a series of consumer focus groups he conducted on Leggett & Platt’s first Spring Alive Tour. That grassroots, national retail tour included consumer focus groups in St. Louis, Cleveland, Dallas and Los Angeles. The groups consisted of women in households that had purchased a bed in the last two years.
Ling has been conducting focus groups for years, but he was stunned to see how quickly the women made the link between a good mattress and a good life. He started that ball rolling with a single question: A good mattress helps you do what? Then he took the answers to that question, and asked the consumers a follow-up question.
He took those follow-up answers, and asked another question. Each time he repeated that process, the consumers thought more deeply about the implications of a good night’s sleep.
In the end, the consumers came up with some powerful benefits, all stemming from a good night’s sleep: They are happy. They are fulfilled. Their spouses are happier. So are their children.
Later, Ling reflected on the process, and what it had taught him:
“On their own, most people don’t think through how important a mattress is to their sleep, their day and their life. But here is the most important part: They know it in the back of their brain. Our job in selling mattresses is not teaching customers that. Instead, it is to help them discover that on their own.
“I am asking one simple question in the research that says everything,” he continued. “That question is: ‘A good mattress helps you do what?’ There is a pause and then they fire away at me. It starts with a better night’s sleep, moves on to a better life with more productive work, better relationships, a better mood, more patience with their children, no bags under the eyes and fewer crow’s feet.”
After he had elicited that powerful list of benefits, Ling asked the consumers how much more they would spend on a mattress, knowing that those benefits could be realized. “Each participant, and we have seen some pretty thrifty ones, tells me if they would have just thought of it that way, they would spend $200 more to two to three times as much on their next mattress,” he said.
And that left him with this conclusion: “As each day goes by, I am more convinced we should be asking one simple question that matters most: What does a good mattress help you do? If we let every customer answer that one question, we would make a huge difference in the industry and in people’s lives. I am pretty convinced we can teach everyone to ask one question.”